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34: Mark Schatzker: How The Flavor Industry Controls Our Taste Buds By The Dorito Effect

Mark Schatzker is the author of The Dorito Effect and Steak.  His award-winning journalism has appeared in The New York Times, The Wall Street Journal, Conde Nast Traveler and Best American Travel Writing.  He is also a radio columnist for the Canadian Broadcasting Corporation and lives in Toronto with his wife and three children.markschatzker-fw


In This Episode, You’ll Learn:

  • Why does food taste the way that it does.
  • What is the Dorito Effect.
  • Why are we addicted to certain types of foods.
  • One of the major culprits of food addiction.
  • How obesity has become the second largest health problem.
  • How certain foods are killing us.
  • The powerful effects of food flavorings.
  • How flavor has changed in our food system.
  • Why real foods are getting blander.
  • What you can do to reclaim your taste buds.
  • What ingredients you should avoid.
  • How the flavor industry has impacted animals.
  • The difference between pastured meat & free range meat.

Links & Resources Mentioned In This Episode:

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